This is the main question of lesson 1 and should be easy to answer.
Put yourself in the shoes of someone who is having the problem you solve for. Flex your empathy muscles and describe the problem out loud.
How does this problem start?
Use sensual language to describe how it feels - sight, sound, smell, touch, whatever is applicable.
Are you competing with a lot of solutions? Few? What kind of expertise or skill set is needed?
How bad does it hurt? How desirable is the solution?
Help me better understand your problems 🙂
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