Think beyond the problem your product or service solves. What other problems is your target customer having?
What do they believe in? What drives them? How do they identify themselves?
What do they use to determine how they will spend their time or money?
What are they trying to achieve big picture? What are their goals?
How do they feel / think when they are experiencing their problems?
Age? Career level? Education level? Job title? Gender?
Economic status? Location? Family?
What media types do they interact with? Where do they get their news? Where do they learn about solutions to their problems?
How do they like to spend their leisure time?
Write a few sentences describing your target audience based on the questions you answer above.
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