Lesson 3 Worksheet

What other pain points does your target customer have?
Think beyond the problem your product or service solves. What other problems is your target customer having?
What are the values held by your target customer?
What do they believe in? What drives them? How do they identify themselves?
What are the priorities of your target customer?
What do they use to determine how they will spend their time or money?
What motivates your target customer to get out of bed every day?
What are they trying to achieve big picture? What are their goals?
What is their mindset?
How do they feel / think when they are experiencing their problems?
What are the demographics of your target audience?
Age? Career level? Education level? Job title? Gender? Economic status? Location? Family?
How does your target customer find and consume information?
What media types do they interact with? Where do they get their news? Where do they learn about solutions to their problems?
What are the hobbies and interests of your target customer?
How do they like to spend their leisure time?
Who, specifically, does your product or service solve problems for?*
Write a few sentences describing your target audience based on the questions you answer above.
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