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Lesson 5 Worksheet
Rebecca DeForest
2017-07-23T00:26:00+00:00
Lesson 5 Worksheet
Lesson 5 Worksheet
This worksheet is full of questions to help you answer question number 5 in the free email course "Six Question Framework to Nail Your Digital Marketing Campaigns"
Where you can meet your potential customers online? Where do they hang out?
Use the customer avatar you built to figure out the places where your customers are online. What social media channels do they use?
Where will they go to find answers to their problems?
Again, use the customer avatar you built to guide this planning.
How can you position yourself to be in front of your target customers?
Do you need to publish video on snapchat? Do you need to buy CPC ads? Facebook ads? Focus on blogging or influencers?
What kind of information do you need to collect from your audience in order to qualify them as a lead?
What kind of information can you collect currently? How do you collect it?
In what ways would you like to be able to interact with your digital audience?
What content did you identify in the previous question as the best way to communicate your value to your customers? Use that answer to guide this one.
How do you meet and get to know your audience?
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Use the answers above to write out this answer.
Do you currently buy any type of digital advertising?
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Yes
No
What kind of digital advertising do you buy?
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Sponsored content
PPC
Social media
Other paid media
Email
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