In the rapidly changing digital landscape of content production and distribution, it is often confusing how to proceed. Not all content fits all stages of the customer journey. Some business owners get caught chasing the latest trends trying to find the unicorn growth hack that solves all their problems.
What these owners are missing is a strategy that guides their business. That strategy is to design everything you do with relationship building in mind.
Valuable content is the engine that drives your sales funnel. User intelligence helps you create valuable content. The customer journey is where you collect user intelligence. Each piece is integral to growing your relationships.
I call this a relationship engine.